LockedIn Bundle

Get LockedIn with this A4 Anti to do list + A4 print + Embroidered keyring

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As Seen In

1/7

NEW

Side Quest Anti To Do List Planner

Your to do list sucks, go on a side quest instead

BACK IN STOCK

Give In To Cringe Embroidered Key Ring

Your keys need an upgrade

CROWD FAVOURITE

Immortal Lobster Art Print

The best band that never existed!

QUESTION YOURSELF

Journal Prompt Card Game

Get to know yourself, friends and lovers!

NEW

No Worries If Not Bumper Sticker

Inspired by Tom Cardy's recent track about freelance creatives 😭

FUN FACT

8% OF RAMS ARE GAY!

Band poster for a band that doesn't exist! But factually speaking 1 in 12 rams are gay, and this art honours that fact

THOUGHT TOOL

Question Yourself interactive card game

Pop the hood of your brain and have a look round in there 👀 Great for mates, dates and journal times!

Every Design Tells A Story

Hi, I’m Amy — the designer and illustrator behind Forge Forward. Every piece you see here began as a spark of an idea — sometimes thoughtful, sometimes playful (often a little silly) — and was brought to life through design. What starts as a sketch or a flicker of curiosity becomes something tangible you can hold, share, or hang on your wall.

I’ve been a designer for over a decade, but really, I’ve been drawing since I could hold a pencil. My work is rooted in curiosity, layered with depth, and often sprinkled with puns and playful nods to pop culture (the millennial in me can’t help it). Whether it’s a print, a product, or a story from the studio, my goal is to weave discovery together with joy, fun, and a touch of education.

Nothing excites me more than when someone resonates with a piece — when a design nails recognition, laughter, or even a new perspective. That connection is why I make, and why Forge Forward exists: to turn the cogs of imagination into something that feels meaningful, memorable, and a little magical.

The face and unhinged mind behind Forge Forward

Passionate about print and physical media, Amy is enthusiastic about self-publishing, building creative learning environments, and helping others discover their unique identity and purpose through the lens of design.

Learn More About Amy

Love Letters to Forge Forward

“Everything is Awesome. Specifically the stickers are the most delicious vinyl texture, the colour profiles speak to me and Forge Forward is just FUN.”

Jessi

Brisbane

“Forge Forward is like walking into Amy’s brain and my god is it a beautiful, hilarious, joyous place.”

Kimi S

Brisbane

“The ethos. I love what what Forge Forward stand for and what the business is turning into. Forge is an encouraging and inspiring brand.”

Katie B

Brisbane

“I love that Forge has my back in a love for all things graphic design. Inspiring work that I love to own, wear and use. Keeps me thinking outside the box."

Sarah B

Sydney

“Forge is fun colourful and really good quality!”

Caitlin R

Brisbane

"Forge is my favourite Brisbane brand full of unique designs and silly stickers that make me laugh my ass off!"

Elise T

Brisbane

"Super cute hidden away store with some beautiful and creative designs. The designer was friendly and eager to talk about her work. Loving the Randall character, totally relatable haha!"

Daniel K

Brisbane

"Oh boy am I glad I stumbled across this hidden gem of a store. Abso-freaking-lutely delightful. Quirky and eccentric apparel, decor and stationary (my dream store). Will definitely be back again ✨"

Issy

Brisbane

"What an amazing shop this is! Full of such wonderful and interesting things, I highly recommend this brand. The person working there (who I believe is the owner), is an amazingly talented artist and a lovely person to chat to."

James F

Brisbane

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